Ultimate Lightning McQueen™ by Sphero

Last Updated: May 23, 2018

Sphero, Inc. (Sphero, "we" or us) is committed to protecting your privacy.

This Privacy Policy describes how your information is collected, used, and disclosed by Sphero from the mobile application entitled Ultimate Lightning McQueen™ by Sphero (the Application), for the Ultimate Lightning McQueen™ by Sphero car (the Car”), and the services we offer through our Application and Car (the Car and Application together known as the Services”). This Policy does not apply to websites, applications, or services that display or link to different privacy policies.

  1. Data We Collect.  We collect Sensor Data, Mobile Data and Car Data, none of which is associated with any of your personal data: 
a) Sensor Data. You may choose to use certain features of the Application that require access to the microphone. 
b) Car Data. When you choose to associate your Car with the Application, the Car will transmit certain device information to the Application via Bluetooth and to Sphero, including information about turns, crashes, donuts, acceleration data, and the like. You may choose to use certain features of the Application that require access to the microphone. 
c) Mobile Data. We may also collect other information from your mobile device if you have downloaded our Application. Examples of information that may be collected and used include country and region of use, type of mobile device, mobile device software version, device carrier, Car and mobile device identifiers, date/time stamps, and diagnostic data regarding how you use the Application and your Car. 

  1. Use of Your Data.  We use your Data as follows. You can stop future collection of data by the Application by uninstalling the Application. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace where you obtained the Application.
a) Sensor Data.  We process this data on the Toy or your device, not as part of an information society service. We will obtain consent in the Application before collecting this data, and you may cease collection of this data at any time by consulting your Application’s settings. Specifically:

      • We use Sensor Data from the Toy’s microphone to let you interact with Ultimate Lightning McQueen™ or use the Watch With Me™ feature.

b) Car Data and Mobile Data.  We use the Car Data and Mobile Data for our legitimate business interests, including:

      • to understand a user’s engagement in an activity or feature, for example which activities on the Car the user played, time spent on activities, and data about any crashes during use;
      • to operate our Application and Services, internal operations, and systems, along with the Service Companies;
      • to improve the quality of experience when you interact with our Application and Services;
      • to provide, support, and maintain the Car, Application, and features that enable people, including children, to enjoy the Car and Application;
      • to ensure compliance with our Terms of Use; and
      • to secure our platform and network, investigate suspicious activity or violations of our terms or policies, and to protect the safety of Personal Data, including to prevent exploitation or other harms to which users may be particularly vulnerable. 
      1. Service Companies. We use third-party Service Companies to help provide and host the Application and the Service, to help with direct marketing, to help us automatically collect the Mobile and Car data, to analyze the Car Data, and to further our other legitimate business interests. We provide Personal Data to our Service Companies or other trusted businesses or persons to process it for us, based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. If Sphero is involved in a merger, acquisition, or asset sale, we will continue to ensure the confidentiality of any Personal Data and give affected users notice before Personal Data is transferred or becomes subject to a different privacy policy.
      1. Changes to This Privacy Policy. This Privacy Policy is subject to occasional revision. If we make any changes to this Policy, we will change the "Last Updated" date above.